Industry Leaders Converge at Major Digital Marketing Event to Address New Data Privacy Rules
The pressure on marketing teams to adapt to stricter data privacy regulations took center stage at the latest industry gathering, a digital marketing event that drew hundreds of practitioners and software vendors. The overriding message from the presentations and hallway conversations was clear: the era of broad data collection is over, and the shift toward permission-based, first-party data strategies is now the baseline for any serious campaign. The event served as a pract